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Ethical brand ratings and accreditation since 2001

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Wilton London

Is Wilton London an ethical and sustainable brand? 

Wilton London, a brand which creates eco-friendly cleaning products, has an excellent score on The Good Shopping Guide’s Washing Up Liquid Ethical Ratings Table.

As Wilton London meets the minimum ethical benchmark on the Washing Up Liquid Ethical Ratings Table, it is classed as an ethical washing up liquid brand and is eligible for Ethical Accreditation.  All Wilton London needs to do is contact us and apply. After we have received its application, we will offer Wilton London the use of our ethical mark.

Are you interested in seeing how Wilton London rates against other washing up liquid brands within the Ethical Washing Up Liquid sector? Visit the Washing Up Liquid Ethical Ratings Table. By visiting The Good Shopping Guide’s Ratings Tables, you can gain insight into the criteria that a brand must fulfil to achieve an excellent rating.

The Good Shopping Guide suggests that all brands take inspiration from our top-rated brands like Wilton London and begin adopting more ethical and sustainable practices.

What makes Wilton London such an ethical brand?

As a top-rated brand with an excellent score, Wilton London receives a top score in all of The Good Shopping Guide’s categories.

Wilton London’s products are certified by The Vegan Society, proving that it is a vegan-friendly brand which does not test on animals.

Does Wilton London have an Environmental Report?

On its website, Wilton London has an About page. The page mentions that the company’s products are free from ‘nasties’, use recyclable bottles and biodegradable formulas. Wilton London also has a page which focuses on carbon neutrality, sharing the brand’s carbon footprint and journey to becoming carbon neutral.

What can Wilton London do to improve its score? 

Wilton London’s excellent score on The Good Shopping Guide’s Washing Up Liquid Ethical Ratings Table is the outcome of a consideration of a variety of ethical criteria.

Because Wilton London already meets our minimum ethical benchmark, The Good Shopping Guide encourages it to apply for Ethical Accreditation. When we have received Wilton London’s application, the brand will be offered the use of our ethical mark.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.


Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating