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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is pension provider, Zurich? 

The Good Shopping Guide’s Ethical Pensions Ratings Table includes Zurich, which has yet to fulfil our ethical requirements. Although significant progress is required, we hope the brand will make some big changes in the future to become a more ethical organisation and pension provider.

More information on the necessity of ethical pensions may be found in our article on Ethical Pension Companies. Then, in our Ethical Pension Rating Table, compare Zurich to other Pension providers for the Ethical Ratings you care about the most.

What does Zurich do?

Zurich was founded in 1872 in the marine industry, branching out into accident insurance in 1875. It quit the marine business in 1880 and branched out into pensions in 1898.

The brand is a part of the Zurich Insurance Group Ltd. Zurich provides property, life and health insurance options. To read our article on Zurich as an Ethical Insurance provider, visit its brand page in this sector.

For which criteria does Zurich perform poorly?
Zurich was rated poorly for Political Donations. Zurich Financial Services, a subsidiary of the Zurich Insurance Group, contributed more than $2 million in recent election cycles in the United States.

Unfortunately, Zurich also receives a bottom rating in the Irresponsible Lending criterion, due to its involvement in several unethical investments. This includes alleged links to investment in fossil fuels and pesticide manufacturers.

In what areas does Zurich score well for its ethics?

Due to its sustainability report, which covers extra aims, Zurich achieves a high grade for its Environmental Report.

The company has also set a goal of reaching Net Zero by 2050 and has joined the Science-Based Targets initiative, resulting in a top rating for Carbon Disclosure & Reduction Targets.

How can Zurich improve its ethical rating?

The Good Shopping Guide divides a brand’s Ethical Rating into three categories: the Environment, People and Animals.

Zurich may improve its grade and meet our essential ethical standards by re-evaluating who it invests in, studying firms to ensure no harmful ties exist and restricting its Political Donations, as well as other key areas.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating