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We recently reported in an article on the Greenpeace campaign against the dark reality behind Proctor & Gamble’s ‘Thank you, Mom’ advertisments, that P&G uses palm oil linked to mass deforestation and the destruction of tropical forests.

We’re delighted to announce that after the CEO of Procter & Gamble received approximately 400,000 emails, with P&G offices around the world receiving thousands of phone calls and facing dozens of peaceful protests (including at the company’s headquarters in Cincinnati, Ohio) – this tremendous effort via Greenpeace to grab international attention and pressure Procter & Gamble to break the link between their products and forest destruction appears to have been successful!

Greenpeace International are reporting today that: “P&G finally took the plunge and decided to clean up its act and wash its supply chain clean of bad palm oil.”

The new no deforestation policy by Procter & Gamble “promises to remove forest destruction from its palm oil supply chain by ensuring all their suppliers guarantee no conversion of peat lands, respect the rights of local communities and protect high carbon and high conservation value areas. This might sound complicated, but its much better than their previous reliance on a certification scheme that has been proved not to be very effective in stopping forest destruction.”

But the campaign to protect rainforests across the globe and stop the production of dirty palm oil doesn’t end with Proctor & Gamble. All of the noise created by you and thousands of conscious consumers has also got the attention of other companies, “Procter & Gamble joins a group of other palm oil traders and consumers – Nestle, L’Oreal, Colgate-Palmolive, Unilever, Mars, Kellogg, Safeway, Delhaize, Ferrero, GAR and Wilmar – in committing to no deforestation. It is an undeniable change at the heart of the global palm oil industry, one provoked by public pressure and a desire to stem the tide of forest destruction.”

While there is still work to be done, as the new P&G policy sets a goal of 2020 for all suppliers to be 100 per cent forest friendly, “the few remaining Sumatran tigers in the world do not have another six years to wait as irresponsible companies drag their feet.” Greenpeace has assured the public that they will continue to monitor Procter & Gamble and its suppliers closely, while “pushing for urgent action against suppliers such as Musim Mas and KLK who continue to be involved in clearing forests and peatlands.”

Well done to everyone who supported and continues to support the Greenpeace campaign and for helping transform the palm oil industry. However, as we celebrate this wonderful accomplishment we should also remember that P&G changing their policy on palm oil production does not change the other areas in which the company must improve.

For more information, please see the Feminine Care Make-up sections of The Good Shopping Guide.

By continuing to support ethical alternatives, together we can continue to pressure Proctor & Gamble (and other companies) to improve their business practices when it comes to a range of social, economic and environmental issues.

Courtesy of Greenpeace

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