Dell announces aim to pilot recycled gold initiative by The Good Shopping Guide | Jan 15, 2018 | Ethical Shopping Blog | 0 comments Technology giant, Dell, has been making all sorts of headlines in recent months. A notable example is the company’s spearheading of the NextWave Initiative, which, among other things, aims to support major businesses in reducing plastic use across operations and the supply chain. Dell has been a major force within the technology industry when it comes to promoting, supporting and incorporating ocean plastics into products. Following these impressive initiatives, the company has announced an industry pilot that aims to use recycled gold (from disposed electronics) in the production of new computer motherboards. As reported by edit.net, “Dell has a target in place to use 100 million pounds of recycled materials in its products by 2020, and has turned its attention to the growing electronic waste (e-waste) mountain, which produced 44 million metric tonnes of waste in 2016 alone”. If Dell continues in this way, perhaps they’ll also continue to climb up the ethical charts for PC, Laptop and Tablet brands in our next research update. Learn more about their recent announcement here.