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The English Tea Shop is making a name for itself among ethical consumers in the UK. In an exclusive interview with edie.net, the company’s chief executive Suranga Herath discusses the brand’s ethical commitments and calls on the rest of the industry to focus on ethical sourcing.

In the article is noted that the company “now sells 350 million tea bags a year, with a range of 100% organic teas available at high-end outlets such as Selfridges, Debenhams and hotels including The Grange, Strand Palace and Wesley.Operating on the principle of Creating Shared Value (CSV), introduced by the Havard Business School Professor Michael Porter, the firm subscribes to a central premise that the competitiveness of a company and the health of the communities around it are mutually dependent”.

Discussion also focus on the Fairtrade debate, the emergence of alternative approaches to ethical sourcing, and growing trends with regards to conscious consumers and more people making ethical choices.

You can find the article here.

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