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A global campaign has been launched by Greenpeace in response to Lego establishing an advertising relationship with Shell! The campaign calls on Lego, the world’s largest toymaker, to honour its previously stated environmental commitments and remove the oil company’s logo from its bricks.

Greenpeace has created a petition, which you can sign here. It has also pressured Lego, which has distributed more than 16m Shell-branded toys via petrol stations in 26 countries, through different means of “creative action”, mobilising more than 5 million “Arctic supporters”.

As Ian Duff Writes: “sadly LEGO is only telling kids half the story. What it’s not telling them is how it’s also helping Shell to threaten this beautiful and fragile place.

“It’s done a deal with Shell that’s helping the oil giant clean up its image as one of the world’s most dangerous Arctic drillers.

“Shell wants to take advantage of the melting ice to drill for more of the fuels that caused the melting in the first place. But scientists say an oil spill there would be impossible to clean up, devastating the Arctic’s unique wildlife. It’s faced fierce criticism for its plans from environmental NGOs and regulators, and reputation-wrecking media coverage.

“Shell knows it needs to fix its bad reputation to keep its Arctic scheme alive. And a deal with LEGO, the world’s favourite toy company, is a PR dream come true.”

More information can be found here:

Greenpeace urges Lego to end Shell partnership & It’s time for LEGO to block Shell

Take five minutes and sign the petition!

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