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Bottled water brand, Harrogate Water, has sought to advance its plastic efforts by committing to increased recycled materials in its bottles. The news follows the announcement that from April 2018, all of the brand’s products will contain 50 per cent recycled content.

Harrogate Water’s commitments come as the company secured sufficient supply of recycled polyethylene terephthalate (PET). All materials used will be 100 per cent recyclable with none of the company’s waste going to landfill.

Harrogate Water chief executive James Cain said,

Naturally sourced water is the healthiest drink. Harrogate Water is sourced from within a Site of Special Scientific Interest, caring for the environment is in our DNA which is why we have partnered with Keep Britain Tidy to encourage recycling.

The more we recycle, the greater the availability of rPET and the closer we get to a truly circular economy.

You can learn more here.

*For the latest ethical company index rankings, see the Bottled Water section of The Good Shopping Guide.

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