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H&M performed well on the ethical index in 2017. The company saw its ethical ranking rise to a respectable 73 ECI, ensuring the giant brand is positioned among the most ethical of the world’s fashion retailers.

Moving into 2018, H&M is continuing to make news with the launch of its new sportswear range made from recycled polyester. Already, in 2017, the company announced a new Conscious Exclusive collection. But its new sportswear range made from recycled textiles will continue the brand’s efforts at appealing to a growing global ethical fashion market.

Petra Smeds, Head Designer of sportswear, comments:

By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection. And not just through the fabrics – we utilised a new knitting technique that creates seamless garments while using less yarn or fabric waste. Blending function with sustainable thinking and fashion in this way is the way forward.”

Read more.

*See why H&M rank among the top of the ethical index by visiting the ethical fashion section of The Good Shopping Guide.

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