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Sum of Us has launched a new campaign against Doritos and PepsiCo, its parent company.

Each year, PepsiCo buys 427,500 tonnes of palm oil. Given how high profile the Doritos Super Bowl campaign is, we’re using this opportunity to let consumers around the world know about PepsiCo’s irresponsible palm oil sourcing policy. There’s never been a better time to spread the message and make friends, family and colleagues aware of PepsiCo’s practices.

Doritos’ parent company, PepsiCo, could put a stop to the deforestation. But instead of leading the charge, PepsiCo is hanging back, issuing middling policies with gaps so big a parade of endangered pygmy elephants could fit through them.

Take action and tell PepsiCo to be bold and change their ways.

Also, see our latest ethical research and guide for more information on the world’s crisps’ brands.

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