Pet Food – How does your brand of choice rank for ethics? by The Good Shopping Guide | Sep 29, 2017 | Ethical Shopping Blog | 0 comments We are pleased to announce that an update has been released to the pet food section of The Good Shopping Guide. Our research and ethical comparison rankings for the world’s pet food brands now totals 34 brands, many of which are available throughout the world. As the list of brands scrutinized on the ethical index continues to expand, it is satisfying to note the amount of companies to be given a top ethical score. Currently 19 brands have been given a top ethical index score, which shows that pet owners have quite a few ethical shopping options. Pet food ethics Did you know that feeding domesticated animals pet food was not always the norm. In fact, as Dr. Ken Tudor writes in PetMD, the first market success was a biscuit product developed in England and later introduced to US consumers in the late 19th century and early 20th century. But up until the early-mid 20th century, it was still very common for pets to primarily be fed raw meat and table scraps. Lack of regulation early on also meant that almost anything could branded as a canned or bagged pet food, including horse meat. A lot has changed in the past 100 years or so. Regulation has seen significant improvement and notable progress has been made. But the choice of ethical cat and dog food in the main supermarkets still tends to be rather limited, and the ethics behind the most readily available brands remains in question. You can learn more in our relevant ethical shopping guide. The least ethical A new brand has been included in our latest report, Royal Canin. It is unfortunate that this brand has come in with a poor 30 ECI. Additionally, the likes of several internationally recognised brands continue to rank among the worst for overall ethics. This includes Baker’s Complete, Eukanuba, Felix, Friskies, Iams, Pedigree, Royal Canin, and Whiskas. Our latest research report shows very little ethical improvement among these brands. Most ethical pet food brands The list of top brands remains as it did in our previous research. Of the 19 top ranking brands, a number score top marks for organic, while all of them score top for animal welfare. It should also be noted that a positive environmental record is evidenced across the list. Benevo, Lily’s Kitchen and V-Dog are currently the only brands to receive a perfect 100 ECI. For a complete breakdown of our research and of the updated ethical rankings, see the Pet Food section of The Good Shopping Guide.