Report: Consumers demand greater transparency from food sector by The Good Shopping Guide | Apr 20, 2018 | Ethical Shopping Blog | 0 comments A new report commissioned by Cranswick (who recently revealed renewable energy and food waste reduction plans) has found that public trust is at an “all-time low” when it comes to the food sector. The report outlines a fairly simple warning: consumer demand for transparency is increasing, and as reported by edie.net, this consumer pressure could “disrupt the sector”. Titled ‘Radical Transparency: The Rise of Disruptive Consumerism’, here’s a quick summary of the research: Being able to prove the origin of where food comes from is fast becoming a business-critical issue. As food supply chains grow more complex, consumers are setting higher expectations for food quality, safety and sustainability. As a result, the food industry is coming under increased scrutiny regarding their operations across a range of activities, from plastics packaging use through product branding to tackling food waste. Read more.