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A new report commissioned by Cranswick (who recently revealed renewable energy and food waste reduction plans) has found that public trust is at an “all-time low” when it comes to the food sector. The report outlines a fairly simple warning: consumer demand for transparency is increasing, and as reported by, this consumer pressure could “disrupt the sector”.

Titled ‘Radical Transparency: The Rise of Disruptive Consumerism’, here’s a quick summary of the research:

Being able to prove the origin of where food comes from is fast becoming a business-critical issue. As food supply chains grow more complex, consumers are setting higher expectations for food quality, safety and sustainability. As a result, the food industry is coming under increased scrutiny regarding their operations across a range of activities, from plastics packaging use through product branding to tackling food waste.

Read more.

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