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Support for Fairtrade continues to grow in the UK, with new independent sales figures revealing retail sales grew by 7% in 2017.

The data comes from Kantar Worldpanel, and it shows that the UK public continues to appreciate the Fairtrade logo and its mission. The figures also show that there is an increase in the volume of products, with recent reports revealing that one of the best performing categories was alcohol. This sector “saw volume growth of 29%, driven in part by the continued growth of Co-op’s Own Label Fairtrade wine as well as Tesco expanding their range of Finest Fairtrade wine. Elsewhere, the volume of frozen confectionary sold grew by more than 30%, with 2017 the year Ben and Jerry’s launched their Non Dairy ice cream”.

As we move further into 2018, the figures appear encouraging as Fairtrade continues to work toward establishing itself as a popular consumer choice.

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