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7 million pounds. That is the amount of money that Starbucks is throwing behind the development of an urgent coffee cup solution.

The commitment follows the partnership between Starbucks and Closed Loop Partners, with the idea of supporting innovation with respect to a sustainable coffee cup solutions that fits within the model of a circular economy.

The money will go toward grants, as part of a NextGen Cup Challenge. The aim of the initiative is to provide accelerator grants to innovative start-ups that have, or are developing, appropriate prototypes.

The announcement follows Starbucks’ confirmation about trialing a 5p charge on disposable cups. Pressure continues to grow about the problem of coffee cup waste, with tremendous need for the integration or transition to compostable or recyclable cups.

Learn more.

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