Select Page

big story is breaking via Greenpeace. Some of the world’s largest tuna companies are at it again. They’re breaking promises, devastating sea life, and even one company is linked to human rights abuses. [1][2]

There’s been a lot of talk of change – that the horrifying reality behind some of the most well-known tuna brands would be cleaned up and made more sustainable, just and sea-friendly. The truth is: devastating exploitation of the sea as well as destructive and unjust practices persist.

Imagine this: you’re John West, the biggest seafood company in the UK, worth over half a billion pounds. [3] You believe that people buying your tuna don’t care about ethics or the environment. You believe you can make promises and break them with no consequences. And so you carry on.

In the last few years, tuna companies told us they cared. John West told the public they’d achieve 100% sustainable tuna in 2016 but – get this – so far they’ve scraped a measley 2%.[4]   To make matters far worse, John West’s owners, seafood company Thai Union, have been linked to human rights abuses.[5] It might seem like they don’t care. But like most companies, they do care about profits and reputation.

If we pressure companies like John West and Princes and threaten to impact the things they care about – namely profit – we can force their hand. When thousands of us take action, they know we can trigger bad stories in the press and, even worse, send share prices plummeting and investors running scared. If every single one of us stands up to say we will never buy unjust or unsustainable tuna, companies will have no choice but to clean up their act, or watch their profits crumble:

Remember the last tuna campaign run by greenpeace and supported by the many readers of The Good Shopping GuideThousands of us turned up the heat on Tesco’s to make Oriental and Pacific tuna clean up. They’re much bigger and more powerful than John West or Princes – yet together we made sure they helped clean up the tuna industry.[6] 

Take action against them now:

Courtesy Greenpeace.


[1] Check out the tuna league table we released today, it ranks the 11 biggest UK supermarkets and tuna brands. The idea is to help you decide which to buy, and which to avoid until they change their ways. Just scroll down on this page:

[2] New York Times: “Sea Slaves” –

[3] In 2010, John West was sold to Thai Union for £566 million. The Telegraph reported it here:

[4] These are the figures that John West and Princes gave to us when we sent them our tuna questionnaire. The same questions were asked to all UK tuna companies and used to create our tuna league table, which you can view on our website:

[5] Pressure on Tesco forced Oriental and Pacific tuna to change their ways in 2014:
Share This