Harvard Business: Effectiveness of 3rd-Party Accreditation
Harvard study reveals that ethical labels boost sales by 13–14%, but only when backed by credible verification.
5 Powerful Reasons Leading Brands Choose Ethical Accreditation
Get recognised for doing GOOD. Ethical Accreditation helps values-led brands build trust, attract talent, and stand out where it matters most.
The Willow Review: How Ethical Accreditation Can Support
Sustainability is driving SME growth. Discover what The Willow Review reveals—and how Ethical Accreditation helps businesses stand out.
Making it easy for consumers to choose Ethical Brands
Providing ethical brand ratings across multiple product sectors, making it easy to choose the most sustainable and ethical brands.
Octopus: Energy of the Future
Octopus continues to be a certified Ethical Energy Supplier in 2025.
What does Ethical Accreditation say about your Brand?
The GOOD Shopping Guide’s ETHICAL mark is a clear signal to consumers of your brand values.
Party Without Plastic: Celebrating Sustainable Success
A better way to party, with eco-friendly party and wedding supplier Party Without Plastic.
Helping consumers make ethical brand choices… since 2001
The GOOD Shopping Guide has been publishing ethical brand comparison scores since 2001.
Is this the tipping point for fast fashion?
The GOOD Shopping Guide has supported sustainable alternatives to fast fashion for 25 years.
Gen Z – The Future Ethical Shoppers?
Gen Z wants transparency, action on sustainability and ethical accountability.
See how your brand compares with its competitors
Reaching the ethical benchmark and going beyond in The GOOD Shopping Guide.
Planet Protection: Redefining Commercial Insurance with Integrity
Planet Protection earns Ethical Accreditation, exemplifying its commitment to sustainable insurance and paving the way for industry innovation.