Serious Tissues

How ethical is Serious Tissues?

Serious Tissues is a brand of toilet paper which has achieved an acceptable score on The Good Shopping Guide’s Ethical Toilet Paper Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Toilet Paper sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Serious Tissues do?

Serious Tissues is a brand of 100% recycled paper produced in the UK. The brand states that is uses recycled paper rather than bamboo as this creates a smaller carbon footprint.

In which areas does Serious Tissues perform well?

Serious Tissues ranks among the top brands in the majority of our evaluation categories, including for its use of sustainable materials and its toxic chemicals policy. For its clear sustainable ethos, Serious Tissues has also been awarded our Ethical Innovator criterion.

The score that Serious Tissues is awarded is the result of an evaluation of multiple ethical criteria – find out more about how we rate.

What can Serious Tissues do to improve its ethical score?

Serious Tissues is encouraged to apply for Ethical Accreditation. If successful in its application, Serious Tissues would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.