Bulldog

How ethical is Bulldog?

Bulldog is a brand of personal cleansing products which has a below-benchmark score on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table. Although Bulldog has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

Find out more about the ethical issues facing the Ethical Soap & Shower Gel sector.

What does Bulldog do?

Bulldog is a skincare and sun protection brand owned by Edgewell Personal Care, mainly making products aimed at the male grooming market.

In which areas does Bulldog perform poorly?

Bulldog was marked down under our criteria for Organic due to a lack of certification. Additionally, Bulldog receives a bottom rating for Animal Welfare, as its parent company, Edgewell Personal Care, confirms on its website that it permits animal testing when required to by law. Find out more about how we rate by exploring our ethical criteria.

In which areas does Bulldog score well for its ethics?

Bulldog scores well for its Environmental Report, as Edgewell has a Sustainability Report 2021 containing targets in several areas and evidence of progress.

We found no criticisms of Bulldog relating to; Genetic Modification, Nuclear Power, Fossil Fuels, Animal Welfare, Political Donations, Armaments or Irresponsible Marketing, so it scores well for these criteria.

How can Bulldog improve its ethical rating?

The below-benchmark score that Bulldog is awarded with on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table is the result of an evaluation of multiple ethical criteria. To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Bulldog has some issues to resolve, including its use of animal testing. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Bulldog some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.