Jelly Beans by Jelly Belly

How ethical is Jelly Belly?

Jelly Belly is a brand owned by Jelly Belly Candy Company, which has a below-benchmark score on The Good Shopping Guide’s Ethical Sweets Ratings Table.

Although Jelly Belly has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Jelly Belly if it submitted itself for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Sweets sector and see how other brands score in our Ethical Sweets Ratings Table.

What does Jelly Belly do?

Jelly Belly was originally set up by Gustav Goelitz in Illinois in 1869 and started to produce jelly beans in the 1960s. Jelly Belly now makes a huge range of jelly beans including Harry Potter themed products.

In which areas does Jelly Belly perform poorly?

Despite Jelly Belly’s progress, there is still room for improvement. Jelly Belly was marked down under our criteria for the Environment, Palm Oil and Genetic Modification, due to a lack of available information in these areas.

Jelly Belly has also donated an amount above our threshold during recent election cycles, so receives a bottom rating for this criterion.

Find out more about how we rate by exploring our ethical criteria.

In which areas does Jelly Belly score well for its ethics?

We found no Public Record Criticisms of Jelly Belly or any evidence of involvement in the Nuclear or Fossil Fuels industries, so it also scores well for these criteria.

How can Jelly Belly improve its ethical rating?

The below-benchmark score that Jelly Belly is awarded on The Good Shopping Guide’s Ethical Sweets Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Jelly Belly has some issues to resolve, including  its lack of an Environmental Report or statements relating to palm oil and GMO ingredients. It could also have its products certified as vegetarian.

If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Jelly Belly some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.