Brand Partnering for a Better World

At The Good Shopping Guide, we support companies dedicated to creating a better world. For nearly 25 years, The Good Shopping Guide has been the leading authority on ethical brand comparisons, relied upon by millions of consumers. Companies and brands that meet the high ethical standards set by our independent research team are eligible for our Ethical Accreditation. We have formally endorsed over 200 brands, whose initiatives and policies align with our ethical criteria. These include Neal’s Yard, Aviva, Octopus Energy, General Accident, Green People, Highland Spring, and Charity Bank.

Consumer-Focused Ethical Standards

Our approach differs from the more recent B Corp’s business-to-business approach as we publish brand comparison tables, primarily for consumers. Our open website features over 70 ranked tables, accessible to all ethical consumers, serving as an easy-to-use guide to the best ethical brands. The Good Shopping Guide scores are critical to a brand’s reputation. Millions of consumers have used our tables as ethical shopping guides to a particular product sector – we cover everything from banks to butter.

Combating Greenwashing with Genuine Accreditation

One of our primary objectives is to help our accredited companies distinguish themselves from greenwashing. The Ethical Accreditation mark signifies a brand’s genuine commitment to ethical standards—a clear statement of fact, not fiction.

Comprehensive Ethical Evaluation

Our goal is to partner with companies whose initiatives align with our business principles. The Good Shopping Guide’s Ethical Accreditation is distinguished by its comprehensive coverage of ethical considerations, including environmental sustainability, human rights, animal welfare and ESG factors. Crucially, in addition to assessing these, unique to our accreditation, we also research and report on unethical business practices. This is all symbolised by our easily recognisable ethical seal of approval. Research consistently shows that consumers want to know if a company, brand, or product is mindful of global welfare, and our clear, concise accreditation mark effectively communicates this commitment.

Our Elite Group of Ethical Companies

We only offer accreditation to those companies that meet our high ethical standards but also share benchmark scores for hundreds more; we provide consumers with informed choices. Our Ethical Accreditation spans from large multinational corporations to small start-ups, all united by their commitment to ethical practices. If your company is dedicated to a sustainable future, The Good Shopping Guide is the perfect partner for you.

Complete a Free Initial Assessment form for quick feedback from our research team on your potential for accreditation, or contact [email protected] with any further questions.

This is a part of a series written by Kat Alexander – one of the Directors of The Good Shopping Guide – to share important information about The Good Shopping Guide and its work supporting and promoting the best ethical companies.