How ethical is MSI?
MSI is a computer hardware manufacturer which has achieved The GOOD Shopping Guide’s ethical benchmark on our Ethical PCs, Laptops & Tablets Ratings Table. With a score of 75 out of 100, MSI demonstrates a commitment to ethical business practices across the majority of criteria assessed by The GOOD Shopping Guide.
MSI has not yet received The GOOD Shopping Guide’s Ethical Accreditation, an editorial endorsement awarded to brands which achieve a high ethical score across our multi-criteria assessment. Receiving this endorsement would strengthen the brand’s standing as a recognised ethical choice for consumers in the computers sector.
What does MSI do?
MSI (Micro-Star International Co., Ltd.) was founded in Taiwan in 1986 and is listed on the Taiwan Stock Exchange. Headquartered in New Taipei City, MSI designs, develops, and manufactures a broad range of computer hardware including gaming laptops, desktop PCs, motherboards, graphics cards, all-in-one computers, servers, monitors, and peripherals. Products are sold in over 120 countries, with manufacturing operations in Taiwan and China and a European logistics centre in the Netherlands.
Why does MSI perform well ethically?
MSI achieves good ratings across the majority of criteria assessed by The GOOD Shopping Guide. The brand receives good ratings for eco labels, fossil fuels, animal welfare, and armaments. Particularly noteworthy for a tech manufacturer operating complex global supply chains, MSI receives good ratings for its code of conduct and conflict minerals — reflecting meaningful engagement with supply chain ethics and responsible sourcing of the materials used in its hardware products. MSI also receives good ratings for human rights and political donations. These ratings reflect solid ethical conduct across a broad range of criteria relevant to the technology manufacturing sector.
What could improve MSI’s ethical positioning?
MSI receives a poor rating for packaging. For a global computer hardware manufacturer shipping products across more than 120 countries, packaging represents a significant environmental consideration. Strengthening packaging standards across its product range and distribution operations would address this gap and bring the packaging rating in line with the stronger performance demonstrated across other environmental criteria.
MSI’s environmental report and other criticisms ratings are both acceptable rather than good, indicating room for improvement in environmental transparency and documented conduct. Strengthening environmental reporting would extend the transparency already demonstrated across eco labels and fossil fuels to a more comprehensive account of the company’s overall environmental performance.
Obtaining The GOOD Shopping Guide’s Ethical Accreditation would provide editorial recognition of MSI’s ethical standards and make it easier for consumers to identify the brand as an editorially endorsed choice in the computers sector.
MSI is a reasonable choice for consumers seeking computer hardware from a manufacturer with solid ethical credentials across supply chain and governance criteria. Consumers can compare it with other brands on our Ethical PCs, Laptops & Tablets Ratings Table and learn more about how we rate brands on ethical criteria.
Ethical performance in category
GSG score
GSG category benchmark
Ethical Rating
Environment
-
Environmental Report
Acceptable
-
Eco Labels
Good
-
Fossil Fuels
Good
-
Packaging
Poor
Animal
-
Animal Welfare
Good
People
-
Armaments
Good
-
Code of Conduct
Good
-
Political Donations
Good
-
Human Rights
Good
-
Conflict Minerals
Good
Other
-
Ethical Accreditation
Poor
-
Other Criticisms
Acceptable
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating