Nonna Tonda

How ethical is Nonna Tonda?

Nonna Tonda is a fresh pasta delivery company which has achieved The GOOD Shopping Guide’s ethical benchmark on our Ethical Recipe Boxes Ratings Table to be classed as an ethical company based on its current practices and policies. However, it has not yet attained Ethical Accreditation.

See our Ethical Recipe Boxes Ratings Table to see how Nonna Tonda performs against other brands.

What does Nonna Tonda do?

Nonna Tonda is a UK-based fresh pasta delivery company founded in 2017 by husband and wife James and Rebecca French. The company started as a restaurant pop-up in 2018 before pivoting to a direct-to-consumer delivery model during the COVID-19 pandemic. Nonna Tonda operates from Nine Elms, London, delivering fresh pasta made daily with accompanying sauces. The company offers a subscription service with limited weekly menu options. Nonna Tonda has not raised external funding and employs approximately 43 people.

How does Nonna Tonda meet our ethical benchmark?

Nonna Tonda has achieved a top rating for several of our research categories, including Environmental Report. This is due to its efforts to minimise waste, transition to electric vehicles and use sustainable packaging options.

The brand also has clean record on involvement in political donations, as well as poor human rights and animal welfare practices.

What can Nonna Tonda do to improve?

Nonna Tonda currently only receives a middle rating for Transportation. To improve its score, Nonna Tonda should work towards offering a 100% carbon neutral delivery service. Additionally, we recommend the company adopts organic-certified products within its meal kits.

If Nonna Tonda applies for Ethical Accreditation, The GOOD Shopping Guide would be able to offer guidance on specific improvements needed. Achieving Ethical Accreditation would allow Nonna Tonda to display The GOOD Shopping Guide’s Ethical Mark on its packaging and marketing materials, making it instantly recognisable to consumers as a verified ethical brand. This mark helps shoppers quickly identify companies that have been independently audited and certified for their commitment to ethical and sustainable practices, removing the guesswork from ethical purchasing decisions.

Consumers seeking ethical recipe box and fresh meal options should consult companies above the benchmark on our Ethical Recipe Boxes Ratings Table, particularly those with Ethical Accreditation. Find out more about how we rate brands on ethical criteria.