Naked Paper

How ethical is Naked Paper?

Naked Paper, formerly Naked Sprout, is a sustainable brand of toilet paper, kitchen roll and tissues which has achieved Ethical Accreditation from The GOOD Shopping Guide. With a top-rating score on our Ethical Toilet Paper Ratings Table, Naked Paper is officially classed as an ethical brand. As a result, we are pleased to also award it with a spot on our Top 200 Ethical Businesses.

Read more about the issues facing the Ethical Toilet Paper sector here.

In which areas does Naked Paper perform well?

Naked Paper holds the top position on our comparison table thanks to its outstanding score of 100. This means that the brand has performed well across all three categories of our research: Environment, Animals and People. Naked Paper achieves top ratings for all of our environmental criteria including sustainable materials and toxic chemicals policy. Naked Paper excludes harmful chemicals, avoids unnecessary bleaching and uses recycled cardboard and bamboo in its products.

We also found no negative records concerning fossil fuels, political donations, armaments, or public record criticisms, so Naked Paper receives a top rating for all of these criteria also.

What makes Naked Paper so sustainable?

Naked Paper goes above and beyond to give you a more sustainable option when shopping for toilet roll. With a fossil fuel-free factory, eco-friendly ink and even royal recognition for its sustainable business, consumers can trust that transparency and accountability are key values of Naked Paper’s.

In recognition of all of Naked Paper’s outstanding efforts to minimise its environmental impact, we have awarded the brand with our prestigious Ethical Innovator title, reserved for only our most ethical brands. This status affirms that Naked Paper has an ethical ethos at the heart of its business and sustainable practices throughout its operations.

How did Naked Paper achieve Ethical Accreditation?

Naked Paper has attained Ethical Accreditation from The GOOD Shopping Guide. This involved a detailed audit of the brand’s ethical policies and practices to verify its ethical status. Naked Paper is subject to regular re-assessment to ensure the company maintains high ethical standards.

As a result, Naked Paper is permitted to use our GOOD Shopping Guide Ethical mark, which certifies the brand’s ethical status and allows consumers to recognise Naked Paper as an ethical brand.

Visit our Accredited Brands Directory to see which brands have achieved The GOOD Shopping Guide’s Ethical Accreditation. To find out more about how it works, please get in touch or complete a Free Initial Assessment Form.

If you’re looking for sustainable toilet roll, explore Naked Paper’s products on their website.