Choosing the Best Ethical & Sustainable Pet Grooming Brands
Which pet shampoo and conditioner brands are the most ethical and sustainable? To find out, explore our Ethical Pet Grooming Ratings Table, where you can compare scores across all major brands.
Why Choose Ethical Pet Grooming Brands?
Pet shampoos and conditioners are essential for maintaining our furry friends’ coat health, skin comfort, and overall wellbeing. But the brands behind these products vary widely in their environmental impact, ingredient safety, and corporate ethics.
The global shampoo & conditioner segment of the pet grooming market was valued at approximately US $5.59 billion in 2024, with forecasts projecting growth at around 6% through 2030.
As this sector expands, so does the need for transparency around ingredients, packaging, and corporate responsibility. The GOOD Shopping Guide helps you make informed choices so that your pet‑care products align with your values.
Can I trust packaging?
Packaging remains one of the biggest environmental challenges in the pet‑care sector, just as it is in human personal care. Most grooming products still come in single‑use plastic bottles, contributing to the wider problem of plastic waste.
While some brands are shifting toward post‑consumer recycled (PCR) plastics, refillable containers, or aluminium bottles, many mainstream products still rely on virgin plastic.
However, as with human personal care, not all refillable or “eco” packaging is equally sustainable. Checking our ratings table helps you distinguish between meaningful action and marketing spin.
How do I know which brands are truly sustainable and which ones are greenwashing?
Greenwashing is a growing issue in the pet‑care industry. As demand for “natural” and “eco‑friendly” grooming products rises, some companies exaggerate or misrepresent their sustainability credentials.
Our research examines both brand‑level and parent‑company behaviour, ensuring you get the full picture and not just what appears on the bottle.
How Does My Pet Shampoo Choice Affect Animal Welfare?
Ethical grooming goes beyond ingredients and packaging. A genuinely cruelty‑free brand must:
- Avoid animal testing throughout its supply chain
- Hold robust and credible certifications like Leaping Bunny from Cruelty Free International
- Ensure its parent company does not test on animals or sell in markets requiring animal testing
A brand may appear ethical, but if its parent company permits animal testing in its supply chain, it will receive a bottom rating in our Animal Welfare category. To find out more about how we research and rate brands, visit our How We Rate page.
So which Pet Grooming brands are best?
Whether you’re prioritising animal welfare or supporting more sustainable businesses, your choice of pet pampering products matters. Selecting ethical brands helps drive the industry towards better transparency, reduced waste, and stronger corporate responsibility.
As always, our top ethical picks are our Ethically Accredited brands Nilaqua Pets, HOWND and WildWash, which have been independently researched and verified as ethical brands by The GOOD Shopping Guide.
Other ethical and sustainable choices can be found in the green portion of our table, above our ethical benchmark.
You can explore more about each brand, their scores, and their ethical performance in our Pet Grooming Ethical Comparison Table or click on the individual brands below.
HOWND, WildWash, Nilaqua Pets, Beaphar, Faith in Nature, Little Soap Company, Pet Head, Burt’s Bees, FURminator, Kiehl’s, OUAI, Paul Mitchell, Virbac, Animology, Bugalugs, Coatex, Douxo, Johnson’s, Palmers, Tropiclean, Wahl
Why should I choose ethical pet grooming brands?
The global pet grooming market is expanding rapidly — the shampoo and conditioner segment alone was valued at approximately US $5.59 billion in 2024, with further growth forecast through 2030. As this sector grows, so does the need for transparency around ingredients, packaging, and corporate responsibility. The Good Shopping Guide helps you make informed choices so that your pet-care products align with your values.
Can I trust the packaging claims made by pet grooming brands?
Packaging remains one of the biggest environmental challenges in the pet-care sector. Most grooming products still come in single-use plastic bottles. While some brands are shifting toward post-consumer recycled plastics, refillable containers, or aluminium bottles, not all “eco” packaging is equally sustainable. Checking our Ethical Pet Grooming Ratings Table helps you distinguish between meaningful action and marketing spin.
How do I know which pet grooming brands are genuinely sustainable?
Greenwashing is a growing concern in the pet-care industry. As demand for “natural” and “eco-friendly” grooming products rises, some companies exaggerate or misrepresent their sustainability credentials. Our research examines both brand-level and parent-company behaviour, ensuring you get the full picture rather than relying on what appears on the label.
How does my choice of pet shampoo affect animal welfare?
Ethical grooming goes beyond ingredients and packaging. A genuinely cruelty-free brand must avoid animal testing throughout its supply chain, hold robust certifications such as Leaping Bunny from Cruelty Free International, and ensure its parent company does not test on animals or sell in markets requiring animal testing. If a parent company permits animal testing in its supply chain, it will receive a bottom rating in our Animal Welfare category.
Which pet grooming brands are the most ethical?
The Good Shopping Guide’s Pet Grooming Ethical Ratings Table places Nilaqua Pets, WildWash, and HOWND at the top of the table, all of which hold Ethical Accreditation and have been independently verified as ethical brands. Faith in Nature and Little Soap Company also perform strongly and both hold Ethical Innovator Status. Selecting ethical brands helps drive the industry towards better transparency, reduced waste, and stronger corporate responsibility.
Is Nilaqua Pets an ethical pet grooming brand?
Nilaqua Pets sits above the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table, performing strongly across all assessed categories, including its Environmental Report, Animal Welfare, and Fossil Fuels credentials, though it falls short in its Organic rating. Holding Ethical Accreditation reflects the brand’s recognised commitment to ethical and sustainable business practices. Nilaqua Pets also holds Ethical Innovator Status, recognising its forward-thinking approach within the pet grooming sector.
Is WildWash an ethical pet grooming brand?
WildWash sits above the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table, earning top ratings across all assessed areas, including its Environmental Report, Animal Welfare, and Fossil Fuels credentials, though it falls short in its Organic rating. Holding Ethical Accreditation reflects the brand’s recognised commitment to ethical and sustainable business practices. WildWash also holds Ethical Innovator Status, recognising its proactive role in advancing responsible practices within the pet grooming sector.
Is HOWND an ethical pet grooming brand?
HOWND sits above the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table, performing well across most assessed categories, including its Environmental Report, Animal Welfare, and Fossil Fuels credentials, though it falls short in its Organic rating and its Company Group rating receives an acceptable rather than top. Holding Ethical Accreditation reflects the brand’s recognised commitment to ethical and sustainable business practices.
Is Faith in Nature an ethical pet grooming brand?
Faith in Nature sits above the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table, performing strongly across all assessed categories, including its Environmental Report, Animal Welfare, and Fossil Fuels credentials, though it falls short in its Organic rating. Without Ethical Accreditation, applying for it could provide a meaningful and recognised way to formally demonstrate Faith in Nature’s commitment to ethical and sustainable practices. The brand also holds Ethical Innovator Status.
Is Little Soap Company an ethical pet grooming brand?
Little Soap Company sits above the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table, achieving strong ratings across all assessed areas, including its Environmental Report, Animal Welfare, and Fossil Fuels credentials, though it falls short in its Organic rating. As a brand without Ethical Accreditation, applying for it could offer a recognised means of formally validating its commitment to ethical and sustainable business practices. The brand also holds Ethical Innovator Status.
Is Beaphar an ethical pet grooming brand?
Beaphar sits above the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table, performing well in areas such as its Fossil Fuels, Vegetarian/Vegan, and Armaments credentials, though its Environmental Report and Animal Welfare both receive acceptable rather than top ratings, and it falls short in its Organic credentials. Without Ethical Accreditation, applying for it could provide Beaphar with a recognised means of formally demonstrating its commitment to ethical and sustainable business practices.
Is Pet Head an ethical pet grooming brand?
Pet Head sits above the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table, performing well in areas such as its Environmental Report, Fossil Fuels, and Armaments credentials, though its Animal Welfare and Vegetarian/Vegan ratings both receive acceptable rather than top, and it falls short in its Organic credentials. As a brand without Ethical Accreditation, applying for it could provide a meaningful way to formally demonstrate its commitment to ethical and sustainable practices.
Is Animology an ethical pet grooming brand?
Animology falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand performs well in areas such as its Fossil Fuels, Armaments, and Political Donations credentials, though it falls short in its Environmental Report, and its Animal Welfare and Vegetarian/Vegan ratings both receive acceptable rather than top. Consumers seeking pet grooming brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for more responsible alternatives.
Is Bugalugs an ethical pet grooming brand?
Bugalugs falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand performs well in areas such as its Fossil Fuels, Armaments, and Political Donations credentials, though it falls short in its Environmental Report, and its Animal Welfare and Vegetarian/Vegan ratings both receive acceptable rather than top. Shoppers seeking pet grooming brands that do meet the ethical benchmark can explore The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for better-rated alternatives.
Is Johnson’s an ethical pet grooming brand?
Johnson’s falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand performs well in areas such as its Fossil Fuels, Armaments, and Political Donations credentials, though it falls short in its Environmental Report, and its Animal Welfare and Vegetarian/Vegan ratings both receive acceptable rather than top. Those seeking pet grooming brands that do meet the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for more responsible alternatives.
Is Tropiclean an ethical pet grooming brand?
Tropiclean falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand performs well in areas such as its Fossil Fuels, Armaments, and Political Donations credentials, though it falls short in its Environmental Report, and its Animal Welfare and Vegetarian/Vegan ratings both receive acceptable rather than top. Consumers seeking pet grooming brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for more responsible alternatives.
Is Wahl an ethical pet grooming brand?
Wahl falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand performs well in areas such as its Fossil Fuels, Armaments, and Political Donations credentials, though it falls short in its Environmental Report, and its Animal Welfare and Vegetarian/Vegan ratings both receive acceptable rather than top. Shoppers seeking pet grooming brands that do meet the ethical benchmark can explore The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for better-rated alternatives.
Is Coatex an ethical pet grooming brand?
Coatex falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand performs well in areas such as its Fossil Fuels, Armaments, and Political Donations credentials, though it falls short in its Environmental Report and Vegetarian/Vegan ratings, and its Animal Welfare receives an acceptable rather than top rating. Those seeking pet grooming brands that do meet the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for more responsible alternatives.
Is Douxo an ethical pet grooming brand?
Douxo falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand performs well in areas such as its Fossil Fuels, Armaments, and Political Donations credentials, though it falls short in its Environmental Report and Vegetarian/Vegan ratings, and its Animal Welfare receives an acceptable rather than top rating. Consumers seeking pet grooming brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for more responsible alternatives.
Is Palmers an ethical pet grooming brand?
Palmers falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand performs well in areas such as its Fossil Fuels, Armaments, and Political Donations credentials, though its Environmental Report, Animal Welfare, Vegetarian/Vegan, and Public Record Criticisms all receive acceptable rather than top ratings. Shoppers seeking pet grooming brands that do meet the ethical benchmark can explore The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for better-rated alternatives.
Is Burt’s Bees an ethical pet grooming brand?
Burt’s Bees falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. While the brand performs well in areas such as its Environmental Report and Fossil Fuels credentials, it falls short in its Animal Welfare, Vegetarian/Vegan, and Political Donations ratings. Consumers seeking pet grooming brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for more responsible alternatives.
Is Paul Mitchell an ethical pet grooming brand?
Paul Mitchell falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand performs well in areas such as its Environmental Report, Fossil Fuels, and Political Donations credentials, though it falls short in its Vegetarian/Vegan credentials and has attracted Public Record Criticisms, with its Animal Welfare receiving an acceptable rather than top rating. Those seeking pet grooming brands that do meet the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for more responsible alternatives.
Is Virbac an ethical pet grooming brand?
Virbac falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand falls short in its Environmental Report, Animal Welfare, and Vegetarian/Vegan ratings, though it performs well in areas such as its Fossil Fuels, Armaments, and Political Donations credentials. Consumers seeking pet grooming brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for more responsible alternatives.
Is OUAI an ethical pet grooming brand?
OUAI falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. While the brand performs well in its Environmental Report and Fossil Fuels credentials, it falls short in its Animal Welfare, Irresponsible Marketing, and Political Donations ratings and has attracted multiple Public Record Criticisms, with its Vegetarian/Vegan credentials receiving an acceptable rather than top rating. Shoppers seeking pet grooming brands that do meet the ethical benchmark can explore The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for better-rated alternatives.
Is Kiehl’s an ethical pet grooming brand?
Kiehl’s falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand falls short across several areas, including its Animal Welfare, Vegetarian/Vegan, Irresponsible Marketing, and Political Donations ratings, and has attracted multiple Public Record Criticisms, with its Fossil Fuels credentials receiving an acceptable rather than top rating. Those seeking pet grooming brands that do meet the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for more responsible alternatives.
Is FURminator an ethical pet grooming brand?
FURminator falls below the benchmark on The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table. The brand falls short across multiple areas, including its Genetic Modification, Animal Welfare, Vegetarian/Vegan, Irresponsible Marketing, and Political Donations ratings, and has attracted Public Record Criticisms, with its Environmental Report receiving an acceptable rather than top rating. Consumers seeking pet grooming brands that do reach the ethical benchmark can consult The GOOD Shopping Guide’s Pet Grooming Ethical Ratings Table for more responsible alternatives.
How does The GOOD Shopping Guide's Ethical Accreditation complement other accreditations?
The GOOD Shopping Guide doesn’t replace existing certifications, it ensures your ethical credentials are clearly recognised so they are trusted by consumers. By appearing in our comparison tables, your brand reaches an audience that is actively seeking genuinely ethical options, while also being referenced by Google and AI search tools to enhance credibility and discoverability.
How is The GOOD Shopping Guide's Ethical Accreditation different from other accreditations?
Unlike many accreditations that focus mainly on compliance or internal audits, The GOOD Shopping Guide provides scored, research-led assessments across environment, people and animals. Our tables are consumer-facing and freely accessible, making it easy for shoppers and AI tools to compare brands based on verified performance, not just promises.
How does The GOOD Shopping Guide choose who is eligible for accreditation?
The GOOD Shopping Guide audits brands for their ethical impact across a variety of criteria in the human, animal and environment categories. We research the records of brands and their parent companies, and rate them across those criteria. If they are found to be above our benchmark, they are eligible to apply for Ethical Accreditation.
How can I apply for Ethical Accreditation?
You can apply for Ethical Accreditation if your brand is assessed as above our benchmark. Click on this link to fill out our online form, and our researchers will assess your brand’s viability for Ethical Accreditation.