Aviva: Celebrating Sixth Year of Ethical Accreditation

Aviva and its subsidiaries General Accident and Quote Me Happy, have been awarded Ethical Accreditation from The GOOD Shopping Guide for the sixth consecutive year, marking a significant milestone in its ongoing commitment to responsible and sustainable business practices.

Following the latest assessment, Aviva has retained its strong GSG Ethical Score of 92, securing its position among the top performers in the Insurance and Pensions Ethical Comparison Tables. This continued recognition highlights Aviva’s consistent dedication to embedding ethical values across its operations.

A Trusted Environmental Leader

Aviva remains a standout example of an ethical financial services provider, demonstrating a clear commitment to the core pillars of environmental sustainability, social responsibility, and ethical governance. Of the Top 10 leading insurance companies in the UK, only four score above benchmark in The GOOD Shopping Guide, and Aviva is the only one to go one step further and achieve Ethical Accreditation.

Aviva’s consistent and thorough approach to transparency secures its position as a stand-out example of how large corporations can and should set a strong example for other businesses to follow. The company’s comprehensive Climate-related Financial Disclosure and Annual Report showcase a high level of transparency, offering detailed insights into its environmental performance, targets, and long-term ambitions. This openness, combined with measurable progress, positions Aviva as a key leader within the sector.

Driving Toward Net Zero

Aviva continues to set ambitious climate goals, with a clear pathway to achieving Net Zero emissions by 2040. Supporting this are robust interim targets, including a 90% reduction in Scope 1 and 2 emissions by 2030. Impressively, the company is even ahead of certain targets, such as achieving 100% renewable electricity across its operations by the end of 2025 – five years ahead of schedule.

In a sector where less than half of all brands achieve a top rating for their Environmental Reporting, Aviva’s exemplary efforts mark a significant commitment to environmental stewardship.

Investing in Nature and Communities

Beyond its environmental commitments, Aviva continues to make a meaningful impact through its charitable partnerships and community initiatives. The company has pledged substantial long-term support to organisations such as The Wildlife Trusts and the Wildfowl & Wetlands Trust, contributing tens of millions of pounds toward conservation and biodiversity projects.

These partnerships reflect Aviva’s broader mission to protect and restore the natural world while supporting communities across the UK and beyond.

An Ethical Innovator

Retaining its Ethical Innovator status, Aviva continues to lead by example within the financial services industry. Its forward-thinking initiatives, strong environmental commitments, and impactful partnerships underline its role as a driving force for positive change.

As Aviva celebrates six consecutive years of Ethical Accreditation from The GOOD Shopping Guide, it stands as a powerful example of how large financial institutions can operate responsibly while delivering value for customers, communities, and the planet.

Find out more about Aviva and its ethical initiatives here.