Toob

How ethical is Toob?

Toob is a broadband provider which has achieved The GOOD Shopping Guide’s ethical benchmark on our Ethical Broadband Providers Ratings Table. With a score of 73 out of 100, Toob meets the benchmark threshold, though consumers should be aware that stronger alternatives exist within the sector and that several areas present opportunities for improvement.

Toob has not yet received The GOOD Shopping Guide’s Ethical Accreditation, an editorial endorsement awarded to brands which achieve a high ethical score across our multi-criteria assessment. Receiving this endorsement would strengthen the brand’s standing as a recognised ethical choice for consumers in the broadband sector.

What does Toob do?

Toob is a full fibre broadband provider founded in 2017 and based in Portsmouth. The company builds and operates its own fibre-to-the-premises network across the South of England, and also partners with CityFibre to extend its coverage to additional towns and cities. Toob serves over 125,000 homes across Hampshire and beyond, with a stated ambition to reach one million premises by 2027. The company is owned by Boyd Watterson Global Asset Management and is committed to providing affordable full fibre broadband with no mid-contract price rises and symmetrical download and upload speeds.

Why does Toob perform well ethically?

Toob achieves good ratings across the majority of criteria assessed by The GOOD Shopping Guide. The brand receives good ratings for fossil fuels, animal welfare, armaments, irresponsible marketing, and political donations, reflecting solid ethical conduct across environmental and governance criteria. Toob also receives a good rating for human rights, indicating no documented concerns in this area. As an independent altnet with an explicit commitment to affordable connectivity for all, Toob demonstrates a purposeful approach to broadband provision with community access at its core.

What could improve Toob’s ethical positioning?

Toob receives a poor rating for its environmental report. For a network infrastructure company building and operating physical fibre across the South of England, the environmental impact of construction and operations is a meaningful consideration. Publishing a comprehensive environmental report would provide transparency around Toob’s environmental commitments and performance, and bring this rating in line with the stronger conduct demonstrated across other criteria.

Toob’s other criticisms rating is acceptable rather than good, indicating some documented concerns that consumers may wish to consider when assessing the company’s overall ethical standing.

Obtaining The GOOD Shopping Guide’s Ethical Accreditation would provide editorial recognition of Toob’s ethical standards. Consumers seeking broadband providers with stronger overall ethical credentials are encouraged to consult our Ethical Broadband Providers Ratings Table to compare alternatives. Our how we rate page explains the criteria used to assess all brands in this sector.