Alienware

How ethical and sustainable is Alienware?
Alienware is a computer brand, owned by Dell Technologies Inc., that appears in The Good Shopping Guide’s Ethical PCs, Laptops, and Tablets Ratings Table. Although Alienware has not yet met our Ethical Benchmark, we hope to see the brand make progress in the future.

Read more about the ethical issues facing the tech sector and laptop brands in particular by learning from our Ethical Laptops, Computers, and PCs article.

What does Alienware do?

Alienware was founded in 1996 as Saikai of Miami, Inc. by childhood friends Nelson Gonzalez and Alex Aguila. The brand manufactures desktops, notebooks, workstations, and PC gaming consoles. Employees claim that the name Alienware was chosen due to the founder’s love of the hit television show The X-Files, which also inspired the science-fiction-themed names of product lines such as Area-51, Hangar 18, and Aurora. It changed its name to Alienware in 1997.

For which criteria does Alienware perform poorly?

Despite Alienware’s progress ethically, there is still room for improvement. Alienware was marked down under our criteria for The Good Shopping Guide’s research in Human Rights, Fossil Fuels, and Armaments. This is because Alienware’s parent company, Dell, has been linked to human rights abuses and is also involved in the Defence and Oil & Gas industries.

In what areas does Alienware score well for its ethics?

The brand received a top rating in the Animal Welfare category, as neither Alienware or its parent company has been linked to any recent cases of animal abuse or cruelty.

For more information on how we research and rank tech brands, see our ethical research methodology page.

How can Alienware improve its Ethical Rating?

The Good Shopping Guide Ethical Scores result from multiple ethical criteria, and Alienware’s score has been calculated from these criteria. To reach our minimum Ethical Benchmark and qualify for Ethical Accreditation, Alienware has some issues to resolve, including its score in the Human Rights, Fossil Fuels and Armaments criteria.

If you work for or with a PC, Laptop, or Tablet company that prioritises ethics, why not check out The Good Shopping Guide’s Ethical Accreditation?

For more information on what The Good Shopping Guide can do for you, get in touch with us, or fill out our quick form for a preliminary assessment. Alternatively, complete our full Ethical Accreditation application form to begin the process. Want to know why hundreds of brands have opted for Ethical Accreditation from The Good Shopping Guide, read our Benefits of Ethical Accreditation page.