Avon

How ethical is Avon?

Avon, a make-up and skincare brand owned by Natura Cosméticos S.A., is one of The Good Shopping Guide’s independently-researched brands. The brand receives a low Good Shopping Guide ethical score in our Ethical Skincare Ratings Table, and therefore does not meet our ethical benchmark. 

We encourage all companies in the Skincare sector, including Avon, to keep pushing for higher ethical standards.

In which categories does Avon score well?

Despite its below-benchmark score, Avon performs well across several categories of our research. This includes a top rating for Animal Welfare, as neither Avon nor Natura are involved in animal testing, either directly or through allowing products to be tested on by third parties.

In which categories does Avon score poorly?

Unfortunately, Avon receives a low score in many categories. Notably, Avon has made numerous political donations in the United States in the past five years, which has resulted in a middle rating in the Political Donations category.

Avon also receives a bottom rating for Organic and Vegetarian/Vegan Verified, as it does not have any products certified as either organic, vegetarian, or vegan.