How ethical is Keim?
Keim is a brand of interior and exterior mineral paints which has been headquartered in Dierdorf, Germany for 140 years.
Keim has achieved an acceptable score on The Good Shopping Guide’s Ethical Paint Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.
Read more about the issues facing the Ethical Paint sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.
In which areas does Keim perform well?
Keim performs well across all of our criteria, but we were particularly impressed with the brand’s use of natural ingredients. The brand gets a top score for our Environmental Report and Toxic Chemicals Policy criteria.
The above benchmark score that Keim is awarded on The Good Shopping Guide’s Ethical Paint Ratings Table is the result of an evaluation of multiple ethical criteria.
What can Keim do to improve its ethical score?
Keim is encouraged to apply for Ethical Accreditation. If successful in its application, Keim would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.
To further increase its score, Keim could publish an Animal Welfare Policy.
If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.
Ethical performance in category
GSG score
GSG category benchmark
Ethical Rating
Environment
-
Environmental Report
Good
-
Nuclear Power
Good
-
Toxic Chemicals Policy
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Acceptable
People
-
Armaments
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating