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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

Kit & Kin

How ethical is Kit & Kin?

Kit & Kin is a brand of nappies which has achieved an acceptable score on The Good Shopping Guide’s Ethical Nappies Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Nappies sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Kit & Kin do?

Kit & Kin is a brand of nappies co-founded by Emma Bunton and Christopher Money to create a range of gentle products that don’t irritate children’s skin as well as being kinder to the planet.

In which areas does Kit & Kin perform well?

Kit & Kin performs well across our ethical criteria, including for those relating to its Environmental Report and Animal Welfare. Find out more about how we rate.

What can Kit & Kin do to improve its ethical score?

Kit & Kin is encouraged to apply for Ethical Accreditation. If successful in its application, Kit & Kin would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications. Kit & Kin could further increase its score by gaining Organic and Vegetarian certification for its products.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

77
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan Verified

    Poor

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating