M&M’s

How ethical is M&M’s?

M&M’s is a chocolate brand which is owned and manufactured by Mars Inc. M&M’s is popular for its multicoloured button-shaped design, variety of flavours and its characters which are often seen in television and cinema adverts.

Unfortunately, M&M’s cannot be classed as ethical on The Good Shopping Guide’s Ethical Chocolate Ratings Table due to its low score. Although M&M’s does not yet meet our ethical benchmark, we hope that it will in the future.

You can find out more about Ethical Chocolate and see how other brands score against m&m’s in our Ethical Chocolate Ratings Tables.

In what areas does M&M’s score well?

Mars, M&M’s parent company. receives a top score for its Environmental Report. Details regarding its goals for environmental improvements in areas such as carbon emissions and packaging.

M&M’s receives a top rating for Armaments, Fossil Fuels and Nuclear Power on our table due to its lack of negative records under these headings.

Where does M&M’s perform poorly? 

M&M’s receives a poor rating on The Good Shopping Guide’s table for Public Record Criticisms and Public Record Criticisms+, due to the numerous unethical activities that Mars is involved in. This includes, but is not limited to, allegations of child labour, worker’s rights abuses, plastic pollution and deforestation.

How can M&M’s ethical rating be improved? 

M&M’s ethical rating is the result of a calculation of The Good Shopping Guide’s criteria. To qualify for The Good Shopping Guide’s Ethical Accreditation, there are numerous issues that M&M’s need to work on , primarily its Public Records Criticisms. If M&M’s and its parent company were to improve upon these bottom ratings, it could see its score rise on the Ethical Chocolate Ratings Table.

Could your chocolate brand benefit from Ethical Accreditation? To find out which other brands have earned this certification for ethics and sustainability, view our Ratings Tables. To learn more, get in touch with us or complete our short initial evaluation form.