Paul Mitchell

How ethical is Paul Mitchell?

Paul Mitchell is a brand of hair care products which has a below-benchmark score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table. Although Paul Mitchell has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

Find out more about the ethical issues facing the Ethical Shampoo & Conditioner sector.

What does Paul Mitchell do?

Paul Mitchell is a hair care brand named for its co-founder, hairdresser Paul Mitchell.

In which areas does Paul Mitchell perform poorly?

Paul Mitchell was marked down under our criteria for Organic and Vegetarian/Vegan Verified, due to a lack of certification.

In terms of Animal Welfare, there are conflicting reports. Whilst Paul Mitchell claims to be cruelty-free, other reports have suggested (but not proved) that the company does use animal testing. It has been alleged that Paul Mitchell has deceived customers by promoting its products as cruelty-free, despite the fact that they are sold in China where animal testing is required by law. As a result of these conflicting reports, Paul Mitchell only receives a middle rating for Animal Welfare.

Find out more about how we rate by exploring our ethical criteria.

In which areas does Paul Mitchell score well for its ethics?

We found no criticisms of Paul Mitchell relating to; Genetic Modification, Nuclear Power, Fossil Fuels, Armaments or Irresponsible Marketing, so it scores well for these criteria.

How can Paul Mitchell improve its ethical rating?

The below-benchmark score that Paul Mitchell is awarded with on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Paul Mitchell has some issues to resolve, including its lack of certification for Organic and Vegetarian products, and its possible use of animal testing. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Paul Mitchell some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.