How ethical is Revolution?
Revolution, a beauty and make-up brand owned by Revolution Beauty Topco Limited, has been researched by The Good Shopping Guide. The brand receives a below benchmark Good Shopping Guide ethical score in our Ethical Make Up Ratings Table and therefore passes our ethical benchmark as a good ethical brand.
Information about Revolution
According to Revolution, its goal is to provide consumers with the newest components, technologies, and formulations at a reasonable cost. Despite having its headquarters in London, Revolution manufactures its goods all over the world. Its manufacturing takes place in China about 60% of the time, Taiwan 25%, the UK 15%, Italy & France & Germany & UK 15%.
In what areas does Revolution perform well?
Revolution performs well for our ethical criteria relating to People.
This make-up brand also will not post photos to its social media accounts that appear retouched, as this is misleading to consumers about the true capabilities of the product.
How could Revolution improve its Ethical Ratings?
To achieve our Ethical Accreditation, Revolution could improve its Environmental Report. Currently, Revolution’s report lacks detail, earning this brand a low score for this criteria.
To find out more about this brand, see the Revolution website.
Ethical performance in category
GSG score
GSG category benchmark
Ethical Rating
Environment
-
Environmental Report
Poor
-
Genetic Modification
Good
-
Organic
Poor
-
Fossil Fuels
Acceptable
Animal
-
Animal Welfare
Acceptable
-
Vegetarian/Vegan Verified
Acceptable
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating