Vodafone

How ethical is Vodafone? 

Vodafone is a poorly-ranked brand in The Good Shopping Guide’s Ethical Ratings.

Vodafone is a mobile phone network owned by Vodafone Group Plc and receives a low Good Shopping Guide score in our Ethical Mobile Phones Networks Ratings Table. Although Vodafone has not yet met our Ethical Benchmark, we hope to see the brand make progress in the future, and strive for Ethical Accreditation.

In which areas does Vodafone perform well? 

Vodafone performs well in the Environmental Report criterion, as it has a detailed environment section within its Annual Report.

We also discovered that Vodafone does not invest in or participate in the Nuclear Power or Fossil Fuels industries, resulting in a top rating for these categories.

In which areas does Vodafone perform poorly? 

Despite Vodafone’s progress, there is still room for improvement.

Vodafone has a Defence section on its website, confirming that it offers its services for military purposes. As a result, the company receives a middle rating in the Armaments category.

Additionally, as Vodafone has donated at least £10,000 to political parties or candidates in the past five years, it receives a middle rating for Political Donations.

How can Vodafone brand improve its Ethical Rating?

The Good Shopping Guide score results from multiple ethical criteria in relation to Vodafone. To reach our minimum Ethical Benchmark and qualify for Ethical Accreditation, Vodafone has some issues to resolve, including its involvement in political donations and the defence industry.

If your mobile phone network brand values ethics and sustainability, why not check out The Good Shopping Guide’s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.