Weetos

How ethical is Weetos?

Weetos is a breakfast cereals brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table. Although Weetos has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

What does Weetos do?

Weetos is a chocolate cereal brand named after its shape. It is owned by Weetabix and is the company’s only cereal aimed at children.

In which areas does Weetos perform poorly?

Weetos was marked down under our criteria for Palm Oil as it uses RSPO palm oil in some products, and Organic due to no certification.

Post Holdings Inc. donated over our threshold in recent election cycles, so Weetos is also given a bottom score for Political Donations. Find out more about how we rate by exploring our ethical criteria.

In which areas does Weetos score well for its ethics?

Weetos’ parent company, Weetabix, has a Sustainability Report containing evidence of progress and targets so Weetos gets a top score for its Environment Report.

We found no public record criticisms of Weetos relating to Fossil Fuels, Animal Welfare, or Armaments, so the brand scores well across these criteria.

How can Weetos improve its ethical rating?

The below-benchmark score that Weetos is awarded with on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Weetos has some issues to resolve, including its use of GMOs. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Weetos some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.