Ethica Diamonds

How ethical is Ethica Diamonds?

Ethica Diamonds is one of The GOOD Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses. Founded in 2010 by Elaine Reffell, a pioneering figure in ethical jewellery, the brand creates engagement rings, wedding bands and fine jewellery using lab-grown diamonds, recycled precious metals and responsibly sourced gemstones.

The brand receives a perfect score of 100 in our Ethical Jewellery Ratings Table and successfully passes our ethical benchmark. We encourage other companies in the jewellery sector to follow Ethica Diamonds’ example and adopt more ethical policies and practices.

In which areas does Ethica Diamonds perform well?

Ethica Diamonds displays a clear commitment to addressing the human rights issues that traditionally occur within the jewellery sector. The brand sells lab-grown diamonds as an alternative to newly mined stones, thus receiving a top rating in the Responsible Diamonds criterion.

Diamond mining is typically associated with poor labour practices and human rights abuses. By using lab-grown diamonds, Ethica Diamonds offers consumers an alternative that avoids funding these unethical activities.

Ethica Diamonds also receives a top rating for Fairtrade due to its use of Fairtrade and recycled metals in its products. This responsible sourcing approach also brings environmental benefits, as the brand reduces reliance on newly extracted resources by upcycling existing materials.

What makes Ethica Diamonds so sustainable?

Sustainability has been central to Ethica Diamonds since its launch in 2010. The brand has built its approach around using lab-grown diamonds instead of traditionally mined ones, which avoids the significant environmental impact associated with diamond extraction.

Ethica Diamonds works with recycled precious metals wherever possible, further reducing the need for newly mined resources and supporting a more circular approach to fine jewellery. The brand also uses recycled packaging made with FSC-certified materials, sourced locally wherever possible.

The company continually looks for ways to reduce its environmental impact and remains transparent about its sourcing practices and ethical standards.

Carbon Negative Diamonds

Ethica Diamonds has pioneered C-® Carbon Negative Diamonds, which go beyond carbon neutrality. These diamonds are created using carbon captured from the atmosphere and grown using 100% renewable energy, making them superior to lab-grown diamonds produced using fossil fuels.

How did Ethica Diamonds attain Ethical Accreditation?

Ethica Diamonds has attained Ethical Accreditation from The GOOD Shopping Guide following a comprehensive assessment of its policies, sourcing practices and ethical standards. The brand is subject to regular reviews to ensure it continues to meet the highest standards of responsible business.

This accreditation allows Ethica Diamonds to use The GOOD Shopping Guide Ethical Accreditation mark, which certifies the brand’s ethical status and gives consumers confidence in the brand’s commitment to responsible practices.

Next step: Diamonds of Cornwall

After more than 15 years pioneering ethical jewellery through Ethica Diamonds, founder Elaine Reffell has developed Diamonds of Cornwall to create diamonds even closer to home with an even lower environmental impact. Building on the same principles of transparency, innovation and responsible sourcing, Diamonds of Cornwall is creating a new generation of lab-grown diamonds in Cornwall using carbon captured from the atmosphere and 100% renewable energy.

By manufacturing diamonds in the UK, the business aims to reduce the environmental impact of global transportation while supporting British innovation and craftsmanship. The vision is for each stone to be fully traceable from creation through to the finished piece, giving customers complete visibility of their diamond’s origin and production.