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It was a momentous week for ethical shoppers. First, Procter & Gamble pledged to no longer use dirty palm oil and implement a forest friendly policy for the production of sustainable palm oil. And now, LDH, owner of Oriental & Pacific, a brand stocked by Tesco and Asda, has told campaigners it would sell only sustainably sourced tuna from April 2015.

After all of your emails, phone calls, messages on social media to Tesco over the last few weeks, the manufacturer of Oriental & Pacific tuna has responded by agreeing to only source tuna which has been caught without the use of trolling techniques, bycatch, and deadly fish aggregation devices (FADs). This means that fewer sharks, turtles and rays will be killed as a result of the method used to fish O & P tuna.

This is a tremendous victory. It started with Hugh Fearnley-Whittingstall’s Fish Fight and the 85,000+ people that signed a Greenpeace petition to the Tesco CEO Philip Clarke, demanding the supermarket drop the brand. Not long after these actions and events, representatives of Greenpeace were meeting with Oriental & Pacific and the company agreed to meet the demand for 100% sustainable tinned tuna.

Greenpeace has promised to monitor Oriental & Pacific to ensure that they meet their commitment of providing 100% sustainable tinned tuna by the end of April 2015.

In the meantime, Ariana Densham of Greenpeace has stated that while this is a tremendous achievement there are a number of other tuna companies that “have slipped backwards on their previous commitments …/ and we’ve seen other new brands of tinned tuna appearing on supermarket shelves, such as Osprey in Asda, which may also be dodgy”. This is why we recommend that you review the 2014 tuna league table to make sure you’re supporting only ethical brands.

On another front, while the tinned tuna policy of supermarkets like Asda and Lidl are still in need of review, they remain (along with Tesco) the lowest ranked supermarkets according to our latest ethical research. The reasons for their low rankings extend beyond the tinned tuna on their shelves. For more information and for a list of ethical alternatives, see the Supermarket section of The Good Shopping Guide:

You can also help us continue to defend the world’s oceans by supporting the Greenpeace campaign and following the basic practices of our ethical guide to fish

Courtesy of Ariana Densham at Greenpeace

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