We’re delighted to announce that Purscents, a sustainable scents brand, has joined the esteemed ranks of The Good Shopping Guide as our latest Ethical Accreditation member and has earned its place in our list of the Top 200 Ethical Businesses. This achievement highlights Purscents’ commitment to ethical and sustainable practices, setting a new standard in the candle and scents industry.
Purscents’ products include candles, reed diffusers and bath salts. The Purscents ethos revolves around more than just creating sweet-smelling products, the company also focuses on transforming the industry by incorporating innovative ethical practices, demonstrating that luxury doesn’t have to come at the cost of the planet.
Purscents understands that the path to truly ethical products starts at the source and has revolutionised its supply chain by selecting sustainable and responsibly sourced materials. From the soy wax used in Purscents candles to the packaging materials, every element is chosen with the environment in mind. This includes avoiding ingredients such as synthetic fragrances, paraffin, phthalates and dyes.
Recognising the environmental impact of excessive packaging, Purscents has taken innovative strides in reducing waste. Purscents designs its packaging is with sustainability in mind and offers refills for its candles and diffusers.
Purscents also demonstrates a clear commitment to animal welfare. Animal testing and animal-derived ingredients have no place in Purscents’ products – it proudly stands as a 100% cruelty-free and plant-based brand. This dedication to ethical treatment sets Purscents apart in an industry where high animal welfare standards are not always the norm.
Purscents’ ethical policies also extend to its commitment to fair labour practices. By ensuring that every individual involved in the production chain is treated ethically and compensated fairly, Purscents is setting a precedent for responsible business conduct.
Purscents isn’t just about creating scents, it’s also about building a community with shared values. The brand gives back to the community by donating 10% of its annual profits to select charities and social initiatives in its local London borough and its founders’ home country of Ghana. By making conscious choices, Purscents inspires its customers to do the same, fostering a community committed to positive social and environmental change.
The Good Shopping Guide commends Purscents’ achievement in attaining Ethical Accreditation. The brand’s dedication to ethical and sustainable practices is a breath of fresh air in an industry that is often associated with excess and waste. We look forward to seeing more brands follow in Purscents’ innovative footsteps, forging a path towards a more sustainable and ethical future for the world of scents.
Take a look at Purscents’ product range on the company website.
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