Skip to content

Ethical brand ratings and accreditation since 2001

Helping consumers make ethical brand choices… since 2001

Helping consumers make ethical brand choices… since 2001

The GOOD Shopping Guide has been publishing ethical brand comparison scores since 2001.

Read more
Gen Z – The Future Ethical Shoppers?

Gen Z – The Future Ethical Shoppers?

Gen Z wants transparency, action on sustainability and ethical accountability.

Read more
See how your brand compares with its competitors

See how your brand compares with its competitors

Reaching the ethical benchmark and going beyond in The GOOD Shopping Guide.

Read more

Sign up to our newsletter