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Ethical brand ratings and accreditation since 2001

What Do The GOOD Shopping Guide Readers Really Want?

What Do The GOOD Shopping Guide Readers Really Want?

Reader survey: revealing how The GOOD Shopping Guide’s accreditation drives trust, discovery, and ethical brand switching.

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Who is The GOOD Shopping Guide Reader?

Who is The GOOD Shopping Guide Reader?

The GOOD Shopping Guide readers stay up-to-date on the best and worst brands for ethics.

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How Ethical Accreditation Works for Both Big and Small Brands

How Ethical Accreditation Works for Both Big and Small Brands

Verified ethical brands earn lasting consumer trust.

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