Absolut

Is Absolut an ethical spirits brand?

Despite being classified as one of the most popular vodka brands, Swedish brand Absolut receives a below-benchmark score within The Good Shopping Guide’s Ethical Spirits sector.

Despite currently having a below-benchmark score, The Good Shopping Guide still recommends that Absolut get in touch and apply for Ethical Accreditation. After receiving its application, we would assess Absolut and then offer it some advice on how to improve its score.

To find out how other brands compare against Absolut, you can visit the Spirits Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to meet to achieve meeting our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands and introduce more sustainable policies to become more ethical.

Does Absolut have an Environmental Report?

Pernod Ricard, Absolut’s parent company has an Annual Report which contains a brief section about the environment but lacks targets and detail.

However, it does have a 2030 Sustainability & Responsibility Roadmap. This page contains a variety of targets for environmental issues such as packaging, waste and carbon emissions.

As a result, Absolut receives a top rating under our Environmental Report category.

What does Absolut receive a bottom rating for?

For The Good Shopping Guide’s Political Donations category, Absolut receives a bottom rating. Within recent election cycles, Pernod Ricard donated over $185k which is above the threshold detailed in our criteria.

What can Absolut do to improve its score? 

Absolut’s below benchmark score on The Good Shopping Guide’s Spirits Ethical Ratings Table is the result of a calculation of multiple ethical criteria. Even though it has a below-benchmark score, we still encourage Absolut to get in touch and apply for Ethical Accreditation. By applying, Absolut would receive some tips on how to work on its bottom scores so that it could become one of our most ethical vodka brands.

Could your Spirits brand benefit from Ethical Accreditation? The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like more information about our brand ethics certification, please contact us or fill out a rapid initial sustainability assessment form.