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How ethical is Actiph?

Actiph is one of The Good Shopping Guide’s leading Ethical Bottled Water companies and ranks at the top of our Ethical Bottled Water Ratings Table. We encourage other companies in the Ethical Bottled Water brands sector to follow Actiph’s example and adopt more ethical guidelines and methods.

Read more about the ethics and sustainability policies of various bottled water brands in our Ethical Bottled Water article.

What does Actiph do?

The brand’s story began when Jamie Douglas-Hamilton set two Guinness World Records rowing 4,200 miles from Australia to Africa across the Indian Ocean. On this unsupported expedition, the crew pulled more than a million strokes through enormous seas and 3 major storms, one of which was a hurricane.

With the rowing broken into 2-hour shifts, 24 hours a day, physical demands were so extreme that the rowers were burning between 8-10,000 calories a day and drinking 13 litres of water, and crew members would often pass out or have vivid hallucinations.

This sparked a desire for Jamie to bring ionised, alkaline water to Europe. After months of research and development in October 2017, Actiph was launched in the UK.

Please note that the benefits or risks of so-called alkaline water are not known, and alkaline water has not been found to be any better for a healthy body than ordinary tap water.

In what areas does Actiph perform well? 

The brand received a top rating in a lot of our assessment areas such as Environmental Reports, Animal Welfare and Political Donations. So how could Actiph rate higher on our Ethical Bottled Water Ratings Table?

Due to its high ranking, Actiph is eligible to be considered for Ethical Accreditation from The Good Shopping Guide. To improve its score further, the brand should invest its efforts in obtaining this status.

Bottled Water and Ethical, Environmental and Sustainable Certification

If you are employed by or the owner of a company that sells Ethical Bottled Water, why not look into The Good Shopping Guide’s Ethical Accreditation? Get personalised ethics and sustainability guidance and suggestions in the CSR area, and submit your application to use our esteemed Ethical Mark. To get started, simply complete our short Sustainability and Ethics Application form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating