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Ethical brand ratings and accreditation since 2001

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How ethical is AEG?

AEG is an appliance brand which was founded in Berlin in 1883. The name is a shortened form of the original ‘Deutsche Edison-Gessellschaft für angewandte Elektricität’ and originally produced electrical equipment such as light bulbs.

AEG has been given a below-benchmark score on The Good Shopping Guide’s Ethical Vacuum Cleaners Ratings Table. Although it has not yet met our ethical benchmark, we hope to see AEG make progress in future.

Read more about the issues facing the Ethical Vacuum Cleaners sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does AEG perform poorly?

AEG is awarded a middle rating for our Human Rights and Code of Conduct criteria, as it does not have a robust statement regarding child labour, and there is evidence of forced labour at some factories in China supplying companies such as AEG’s parent company, Electrolux.

Find out more about how we rate by exploring our ethical criteria.


In which areas does AEG score well for its ethics?

AEG’s parent company, Electrolux, has a Sustainability Report 2021 with lots of evidence of progress and targets for 2025, so AEG gets a top rating for its Environmental Report.

We found no criticisms of AEG relating to; Nuclear Power, Fossil Fuels, Animal Welfare, or Armaments, so it scores well for these criteria.

How can AEG improve its ethical rating?

The below-benchmark score that AEG is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, AEG has some issues to resolve including its questionable Human Rights record.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating