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Ethical brand ratings and accreditation since 2001

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How ethical is Alphalete?

Alphalete is an Activewear brand owned by Alphalete Athletics LLC which has a below-benchmark score on The Good Shopping Guide’s Ethical Activewear Ratings Table.

Although Alphalete has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Alphalete if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Activewear sector and see how other brands score in our Ethical Activewear Ratings Table.


What does Alphalete do?

Alphalete is an Activewear brand which was launched in 2012 by a YouTuber who had gained a following sharing fitness and nutrition tips.


In which areas does Alphalete perform poorly?

Despite Alphalete’s progress, there is still room for improvement. Alphalete was marked down under our criteria for the Environment, Code of Conduct and Ethical Trading, due to a lack of available information in these areas.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Alphalete’s record

We did not find any past criticisms of Alphalete.


In which areas does Alphalete score well for its ethics?

Alphalete scores well for Animal Welfare due to all of its clothing being made from non-animal materials, such as nylon, polyester and modal.

We found no public record criticisms of Alphalete relating to Nuclear or Fossil Fuels, so it scores well for these criteria.

How can Alphalete improve its ethical rating?

The below-benchmark score that X is awarded with on The Good Shopping Guide’s Ethical Activewear Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Alphalete has some issues to resolve, including its lack of a Code of Conduct and an Environmental Report. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Alphalete some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.




























Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Better Cotton Initiative


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Ethical Trading Schemes


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating