Always

How ethical is Always?

Always is a brand of period products which has a below-benchmark score on The Good Shopping Guide’s Ethical Period Products Ratings Table. Although Always has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Always if it applied for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for improvement. Find out more about the issues facing the Ethical Period Products sector.

What does Always do?

Always is a brand of period products owned by Proctor & Gamble.

In which areas does Always perform poorly?

On its website, The Procter and Gamble Company has a section titled Structure and Governance. The page includes information about its political involvement and lobbying activity. As its donations are above our threshold, Always gets a bottom rating for Political Donations. Always was marked down under our criteria for Animal Welfare as the brand’s parent company, Procter & Gamble, confirms that it does test on animals when required by law.

Always was also marked down under our criteria for Organic products and Vegetarian/Vegan products due to a lack of certification, and for Fossil Fuels as Procter & Gamble owns several fossil fuel plants.  It also gets a bottom rating for Irresponsible Marketing due to ongoing lawsuits relating to allegations of carcinogenic contaminants in its Old Spice antiperspirant sprays.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Always’ record

Procter & Gamble has been named as one of the companies sourcing palm oil from suppliers allegedly controlled by the Harita Group, responsible for ongoing destruction of forests and indigenous communities in Borneo. Procter & Gamble also scored Ethical Consumer’s worst rating for its use of palm oil.

In which areas does Always score well for its ethics?

Always receives a high score for its Environmental Report, as Procter and Gamble has an Environmental Sustainability page on its website which contains information and targets for the environmental topics of water, climate, packaging and forestry.

We found no criticisms of Always relating to; Nuclear Power, or Armaments, therefore the brand scores well for these criteria. Find out more about how we rate.

How can Always improve its ethical rating?

The below-benchmark score that Always is awarded with on The Good Shopping Guide’s Ethical Period Products Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Always has some issues to resolve.  If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Always some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.