Always

How ethical is Always?

Always is a brand of period products which has a below-benchmark score on The GOOD Shopping Guide’s Ethical Period Products Ratings Table. Although Always is a long way from meeting our ethical benchmark, we hope to see the brand make progress in the future.

What does Always do?

Always is a brand of period products owned by The Procter & Gamble Company.

In which areas does Always perform poorly?

Always receives a bottom rating for Political Donations, as its parent company, Procter & Gamble, has donated millions of dollars in U.S. election cycles.

Always was also marked down under our criteria for Organic and Vegetarian/vegan, as it does not have any certified products with these attributes.

Find out more about how we rate by exploring our ethical criteria.

In which areas does Always score well for its ethics?

Always receives a high score for its Environmental Report, as Procter & Gamble has publicly declared its sustainability goals and commitments.

We found no criticisms of Always relating to Armaments, therefore the brand scores well for this category.

Find out more about how we rate.

How can Always improve its ethical rating?

The below-benchmark score that Always is awarded with on The GOOD Shopping Guide’s Ethical Period Products Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Always has some issues to resolve, including its involvement in political donations and other unethical practices.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The GOOD Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.