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Ethical brand ratings and accreditation since 2001

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Animal Friends

Is Animal Friends an ethical insurance brand?

Animal Friends, owned by Animal Friends Insurance Services Ltd, unfortunately cannot be classed as an ethical brand within the Ethical Insurance sector. Despite not meeting our minimum Ethical Benchmark, Animal Friends could still apply for Ethical Accreditation. This would allow The Good Shopping Guide the opportunity to provide it with a detailed assessment and some tips on how to improve. As a result, Animal Friends could see itself becoming one of The Good Shopping Guide’s best insurance companies for ethics and sustainability.

To see how well other brands rate against Animal Friends within the Ethical Insurance sector and to find out which brands have a top score, visit the Ethical Insurance Ratings Table. The table can help you to find out more about the criteria that a brand has to meet in order to meet our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow in the footsteps of our top-rated brands and adopt more sustainable policies and apply for Ethical Accreditation.

What do Animal Friends receive a top score for?

Due to the lack of negative records, Animal Friends receives a top score for the categories of Environmental Destruction, Irresponsible Lending and Political Donations.

In which categories do Animal Friends receive a bottom score?

Unfortunately, in order to meet our minimum ethical benchmark, Animal Friends has some bottom scores that it needs to work on. Animal Friends receives a bottom score for its Environmental Report as it only has a brief ‘About Us’ page, which lacks sustainability targets.

Animal Friends also receives a bottom score for The Good Shopping Guide’s Climate Disclosure category as it does not share any information publicly available on this topic.

What can Animal Friends do to improve its score? 

Animal Friends’ below-benchmark score within The Good Shopping Guide is the outcome of a calculation of multiple ethical criteria. Despite being a below-benchmark brand, we encourage Animal Friends to still apply for Ethical Accreditation. By working on its bottom scores in the Environmental Report and Climate Disclosure categories, Animal Friends could see its place rise on the Ethical Insurance Ratings Table.

Do you think that your insurance brand could benefit from Ethical Accreditation? Visit The Good Shopping Guide’s Ratings Tables to see which other brands within the Ethical Insurance sector have received our Ethical Mark. Contact us for more information, or you can fill out a rapid initial assessment form to get the process of Ethical Accreditation started.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating