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Ethical brand ratings and accreditation since 2001

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Animal Friends

Is Animal Friends an ethical insurance brand?

Animal Friends unfortunately cannot be classed as an ethical brand within the Ethical Insurance sector.

To see how well other brands rate against Animal Friends within the Ethical Insurance sector and to find out which brands have a top score, visit the Ethical Insurance Ratings Table. The table can help you to find out more about the criteria that a brand has to meet in order to meet our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow in the footsteps of our top-rated brands and adopt more sustainable policies and apply for Ethical Accreditation.

What do Animal Friends receive a top score for?

Due to the lack of negative records, Animal Friends receives a top score for the categories of Environmental Destruction and Irresponsible Lending.

In which categories do Animal Friends receive a bottom score?

Unfortunately, in order to meet our minimum ethical benchmark, Animal Friends has some bottom scores that it needs to work on. Animal Friends receives a bottom score for its Environmental Report as it only has a brief ‘About Us’ page, which lacks sustainability targets or any evidence of commitment to environmental progress.

Animal Friends also receives a bottom score for Political Donations, as its ultimate parent company, JAB Holding Co, has donated thousands of dollars in recent U.S. election cycles.

What can Animal Friends do to improve its score? 

Animal Friends’ below-benchmark score within The Good Shopping Guide is the outcome of a calculation of multiple ethical criteria.

By working on its bottom scores in the Environmental Report and Political Donations categories, as well as other low-scoring areas, Animal Friends could see its place rise on the Ethical Insurance Ratings Table.

Do you think that your insurance brand could benefit from Ethical Accreditation? Visit The Good Shopping Guide’s Ratings Tables to see which other brands within the Ethical Insurance sector have received our Ethical Mark. Contact us for more information, or you can fill out a Free Initial Assessment form to get the process of Ethical Accreditation started.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


  • Other Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating