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Ethical brand ratings and accreditation since 2001

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is xtra an ethical brand


How ethical is Xtra?

Xtra, a sustainable cleaning products brand owned by Aqua Air, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide ethical score of 91 in our Ethical Cleaning Products Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Cleaning Products sector to follow Xtra’s example and adopt more ethical policies and practices. 

In which areas does Xtra perform well?

Xtra performs well across a range of criteria within our ethical assessment. Notably, the brand receives 100% across the Environment category. 

For instance, Xtra’s strong Environmental Policy demonstrates a clear commitment to being a sustainable brand through addressing issues such as energy usage and waste.

Moreover, Xtra receives a top rating under Animal Welfare, due to being a cruelty-free brand with a strong stance against animal testing.

What makes Xtra so sustainable? 

Xtra has a wide range of sustainable initiatives that further the brand’s ethical status. The brand places a strong focus on creating eco-friendly cleaning products with minimal environmental impact. 

Xtra’s products are free from harmful and toxic chemicals, which prevents them from causing harm to the environment. This also makes the products much healthier for humans, reducing the risk of skin, eye, and respiratory issues that are typically associated with harsh chemicals and bleach. 

How did Xtra attain Ethical Accreditation?

Xtra has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Xtra is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Xtra is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Xtra as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


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