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Ethical brand ratings and accreditation since 2001

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Aqua Pura

Is Aqua Pura an ethical bottled water brand?

Aqua Pura is a British brand of mineral water owned by Roxane UK Ltd/Alma S.A. It sells both still and sparkling water. Unfortunately, Aqua Pura doesn’t receive a high enough rating on The Good Shopping Guide’s Ethical Bottled Water Ratings Table and cannot be classed as ethical.

If Aqua Pura applied for Ethical Accreditation, The Good Shopping Guide could provide it with a detailed assessment and some recommendations on how to improve to meet our minimum ethical benchmark.

To see where other brands rank against Aqua Pura within the Ethical Bottled Water sector, visit the Ethical Bottled Water Ratings Table. It can help you to find out more about the criteria that a brand needs to meet to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to apply for Ethical Accreditation in order to follow in the footsteps of our top-rated brands.

What does Aqua Pura receive a top score for?

Aqua Pura receives a top rating for Animal Welfare, Political Donations and Armaments due to its lack of negative records. Additionally, Aqua Purer receives a top rating for Fossil Fuels.

What does Aqua Pura receive a bottom score for?

Unfortunately, Aqua Pura receives a bottom score for its Environmental Report. Its parent brand Alma also has an environmental page and Aqua Pura itself has a sustainability page which mentions its packaging and recycling. However, as it is a large brand and does not have any targets it receives a bottom rating.

What can Aqua Pura do to improve its score?

The score that Aqua Pura has in The Good Shopping Guide is the result of a calculation of multiple ethical criteria. If Aqua Pura improved upon its bottom score for its Environmental Report, it could see its score rise on the Ethical Bottled Water Ratings Table and could see itself becoming one of our top-rated brands within the Ethical Bottled Water sector.

Could your brand of bottled water benefit from Ethical Accreditation? To find out which other brands have earned this certification for ethics and sustainability, visit our Ratings Tables. To learn more, get in touch with us or complete our short first evaluation form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating