Aquafresh

Is Aquafresh an ethical toothpaste brand?

Developed in the 1970s, Aquafresh is a popular toothpaste brand with a range of oral care products for adults and children.

Unfortunately, Aquafresh receives a below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector. As a result of its low score, it does not yet meet our minimum benchmark and cannot be classed as an ethical toothpaste brand.

Do you want to see how other popular brands compare against Aquafresh within the Ethical Toothpaste Sector? Visit the Toothpaste Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can teach you more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

Below-benchmark brands are encouraged by The Good Shopping Guide to follow the example set by our top-rated brands and begin introducing more sustainable policies.

In which areas does Aquafresh score well?

Haleon, Aquafresh’s parent company has sustainability information on its website, including environmental targets and plans for how to achieve them.

As a result, Aquafresh receives a top rating for our Environmental Report category.

In which areas does Aquafresh score poorly?

Unfortunately, Haleon receives a low score in the Animals category of our research.

As Haleon is involved in animal testing and Aquafresh does not have any vegetarian or vegan products, the brand receives a bottom rating in the Animal Welfare and Vegetarian/vegan criteria.

What can Aquafresh do to improve its score?

Aquafresh’s below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector is the outcome of a calculation of multiple ethical criteria.

Aquafresh should improve on the areas where it receives a middle or bottom rating, such as Animal Welfare and Vegetarian/vegan, to increase its score and work towards meeting our ethical benchmark.

Did you know that your Toothpaste brand could benefit from Ethical Accreditation? Our accredited brands can proudly display our logo, showcasing to consumers that its products are ethical and sustainable. The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Toothpaste Sector have achieved our ethics and sustainability certification. If you would like some more information, contact us or fill out a free initial assessment form.