Astonish

Is Astonish laundry detergent ethical and sustainable? 

Created in the United Kingdom, Astonish is a below-benchmark brand within The GOOD Shopping Guide’s Ethical Laundry Detergents sector. Because Astonish has a low score on The GOOD Shopping Guide’s Laundry Detergents Ethical Ratings Table, it cannot be considered an ethical laundry detergent brand.

Are you interested in finding out how other laundry detergent brands rank against Astonish within the Ethical Laundry Detergents sector? Visit The GOOD Shopping Guide’s Laundry Detergents Ethical Ratings Table. From our Ratings Tables, you can learn about the criteria that a brand must fulfil in order to achieve a top rating.

The GOOD Shopping Guide suggests that all brands begin incorporating more ethical and sustainable practices, taking inspiration from our top-rated brands.

What does Astonish receive a top rating for?

Despite being a low-scoring brand, Astonish receives a top rating in several categories.

For example, we are pleased with Astonish’s top score for our Vegetarian/Vegan category. Astonish has received certification from both The Vegetarian Society and The Vegan Society, proving that it is a vegetarian-friendly brand of laundry detergent.

What does Astonish receive a bottom rating for? 

Unfortunately, Astonish receives a bottom rating for our Environmental Report category, as its publicly available sustainability information contains little detail and lacks evidence of progress or additional targets.

What can Astonish do to improve its score? 

The below-benchmark score that Astonish receives on The GOOD Shopping Guide’s Laundry Detergents Ethical Ratings Table is the outcome of an assessment of multiple ethical criteria.

Because Astonish’s score does not meet the minimum ethical benchmark in the Ethical Laundry Detergents sector, The GOOD Shopping Guide recommends the company works on its ethical practices. This includes publishing more detailed information on its sustainability commitments.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The GOOD Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.